Thursday, 5 March, 2026
Reliance Launches Ajio Rush for 4‑Hour Fashion Delivery Amid Quick Commerce Boom
By Isha
Reliance Retail Ventures has introduced Ajio Rush, a four-hour fashion delivery service now live in six major cities. Offering over 130,000 styles, the service targets Gen-Z impulse shopping and demonstrates "promising unit economics"—driven by higher basket sizes and lower returns. The launch puts Reliance in direct competition with Myntra, Newme, and Slikk, tapping into fast-delivery trends by blending online speed with offline trust.
Read full story at Economic Times